Abstract:

The importance of valuing environmental resources, especially in ecotourism sites, has become increasingly important over the last two decades. Ecotourism is now considered as an important source of livelihood of local stakeholders in backward regions. Therefore, the preservation of ecotourism sites through community participation seems very important to maintain continued flow of tourists. This study aimed at recognizing the importance of community participation for the preservation of ecotourism sites. For this, this study executed a survey based on non-probability sampling in two ecotourism sites (Garpanchkot and Baranti) covering 100 respondents in Purulia District, West Bengal of India. The central issue of this study was to assess the tendency of community participation for the conservation of ecotourism sites and find the optimum condition for offering participatory labour time. This study showed that the participation of young people is high, and the majority of respondents are aware of the importance in protecting ecotourism sites. Because respondents were too poor to offer money, the contingent valuation method (CVM) was used to elicit their willingness to pay (WTP) participatory labour time for the conservation of ecotourism sites. Respondents’ age, income, education level, caste, and their perceived environmental quality had significant relationship with their WTP participatory labour time by applying the ordinary least square (OLS) model. It was found that the mean WTP participatory labour time of each respondent in a month is approximately 3.64 h. The significance of this study is that community participation can improve the sense of belonging, trust, and credibility of ecotourism sites, making them more appreciative of the value and protection of these sites.

Key words: Ecotourism site, Conservation, Community, Participation, Local stakeholders, Willingness to pay, Participatory labour time, Ordinary least square, (OLS) model, Contingent valuation method (CVM)