Regional Sustainability ›› 2021, Vol. 2 ›› Issue (1): 98-108.doi: 10.1016/j.regsus.2021.02.001
Lingkun Meng, Yi Liu*(), Yuanlei Wang, Xiaojuan Li
Received:
2020-07-25
Revised:
2020-12-30
Accepted:
2021-01-31
Online:
2021-01-20
Published:
2021-03-11
Contact:
Yi Liu
E-mail:liuyi89@mail.sysu.edu.cn
Lingkun Meng, Yi Liu, Yuanlei Wang, Xiaojuan Li. A big-data approach for investigating destination image gap in Sanya City: When will the online and the offline goes parted?[J]. Regional Sustainability, 2021, 2(1): 98-108.
Table 1
Measurement methods of tourism destination image perception."
Method | Research approach | Conclusion | Reference |
---|---|---|---|
Structural method | T test, correspondence analysis, covariance analysis | Comprehensive analysis of the impact of the World Cup on the image perception of South Korean destination. | |
Constructing image index method | There is a common problem in the disparity between cognitive and affective image in the destination image. | ||
Analytic hierarchy process | There is a hierarchy model of perceived bias assessment through image subject and perceived content. | ||
Non-structural method | Dividing the images collected from 5 different subcategories of websites into 11 subcategories for analysis | There are significant differences in the tourism destination images presented by the tourism image contents of different subcategories of websites. | |
Classifying and sorting attractive and adjective ratings | Urban ambiance of New York is an important perceived image of tourist cities. |
Table 2
Additional words for tourism-specific lexicon."
Type | Key words |
---|---|
Tourism attraction | Sunshine, hibiscus, butterfly, sea, beach, Maldives, mangrove forest, the Li ethnic groups, Buddhism, Yazhou, love, honeymoon, “If You Are the One 2”, diving, motor boat, photograph, seafood, Wenchang chicken, Baoluo rice-flour, coconut |
Place name and scenic name | Great East Sea, Nanshan, The Remotest Corners of the Globe, Yalong Bay, Wuzhizhou Island, duty-free shop, Guojianglong Bridge |
Table 3
The keywords for cognitive component in Sanya’s tourism promotional video."
Year | Keywords for cognitive component | Social atmosphere | |
---|---|---|---|
Natural and human resource | Tourism reception and service facility | ||
2011 | Sea, sunshine, beach, coconut tree, temple, bridge, forest, Guanyin | Yacht, sailboat, wakeboard, luxurious dining, massage, yoga, national handicraft, events, duty-free shop, boat, golf, beach volleyball game | Shopping, photo taking, family, holiday resort |
2012 | Sunshine, beach, sea, coconut tree, climate, rainforest, air quality, coral reef, bay, tropical island, ethnic customs, scenic spots | Airline, tourist real estate, shopping, sports games, beauty contests, events and festivals, international brand hotel, national dining, golf, yacht, SPA, high-end conferences | Ethnic minorities, family, holiday resort, foreign people, mega-events, marine sports |
2013 | Scenic spots, tropical climate (sunshine, beach, sea, coconut tree, rainforest), island scenery, folk-custom, delicacy | Cross-country adventure, motorboat, teaching, golf, events, international brand hotel, sports | Couple, wedding, family activity, holiday resort, mega-events, Marine sports |
2015 | Tropical climate (sunshine, beach, sea, coconut tree, rainforest), flower, air, bays, ethnic customs, scenic spots, seafood, tropical fruits | International brand hotel, international cuisine, golf, sports, duty-free shop, SPA, yacht, sports games, beauty contests, events and festivals, high-end conferences | Tropical paradises, holiday resort, family, mega-events, foreign people |
2016 | Forest, sea, animals, flower, traditional culture, Nanshan Guanyin, delicacy | Sports, undersea restaurant, Qianguqing, seafood, yoga, show, events and festivals, golf, sports, duty-free shop, SPA, yacht | Couple, wedding, foreign people, mega-events, tropical paradises, holiday resort |
Table 4
Keywords for affective components in Sanya’s tourism promotion videos."
Year* | Keywords for affective component |
---|---|
2011 | Relaxation, breeze, freshness, tranquility, breath, dream, time, heart, satisfaction, happiness, smile, femininity |
2012 | National, tropical, beautiful, mysterious, unique, culture, quality, tasty, romantic, fashion, healthy, longevity, livable, vitality, openness, relaxation, vacation |
2013 | Tropical, charming, romantic, scientific, vacation, luxury, high-end, vitality, relaxation |
2015 | Tropical, beautiful, full of culture, international, relaxation, openness, fashion, vacation, romantic, high-end, vitality, hospitable |
2016 | Relaxation, ease, nature, passion, tradition, taste, love, femininity, fashion, happiness, romantic, international |
Table 5
High-frequency word and frequency of natural and cultural resources."
No. | High-frequency word | Frequency | No. | High-frequency word | Frequency |
---|---|---|---|---|---|
1 | Beach | 21,858 | 12 | Sunshine | 2061 |
2 | Sea | 20,904 | 13 | Reef | 1470 |
3 | Landscape | 12,849 | 14 | Blue sea | 1260 |
4 | Guanyin | 10,929 | 15 | Maldives | 1179 |
5 | Coral | 4044 | 16 | Buddhism | 939 |
6 | Stone | 3963 | 17 | Visibility | 687 |
7 | Roundabout | 3567 | 18 | Tropical paradise | 582 |
8 | Park | 3444 | 19 | Underwater world | 492 |
9 | Seascape | 3093 | 20 | Coastal | 474 |
10 | Blue sky | 3018 | 21 | Movie | 408 |
11 | Water quality | 2145 |
Table 6
High-frequency words and frequency of service facilities."
No. | High-frequency word | Frequency | No. | High-frequency word | Frequency |
---|---|---|---|---|---|
1 | Hotel | 5777 | 9 | Bus | 510 |
2 | On the island | 6281 | 10 | Speed boat | 346 |
3 | Diving | 4563 | 11 | Powerboat | 321 |
4 | Seafood | 1487 | 12 | Accommodation | 265 |
5 | Sightseeing | 1142 | 13 | Package | 251 |
6 | Tour | 930 | 14 | Five-star | 193 |
7 | Boat ride | 828 | 15 | Swimming | 191 |
8 | Dock | 722 |
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